Skip to main content

Speakers

Welcome – show graphic
Loading
Julian Sale

Julian Sale

Dealer Principal, Motorize Electric Vehicles
When I was 14 years-old, I got a summer job at Victoria Honda Suzuki, a local motorcycle shop. Esquimalt Neighbourhood House paid my wage as a summer work collaboration. At the end of the summer, I begged the owner to keep me as an employee. I wouldn’t take no for an answer so I accepted to clean bikes, sweep floors, clean the solvent tank and put away tools in the shop for $1/hour (the minimum wage was $4 at the time). I learned a lot from a few mentors & figured out a whole lot on my own. I spent a lot of time learning to fix my own bikes, and cars. I also taught myself how to weld and repair motorcycle pipes and other parts. At 17, I made it a side gig: White-Hot Welding.

I was on a mission to learn everything I could about business, communication, leadership, finance, and everything else within my reach. I learned how to build a customer base and sell them what they wanted. I promised myself that, by the age of 30, I would own a house and property, own my own business, and will have had my last child. I quit the bike shop and took a job managing a car dealership as a contractor. Despite heading straight into the 2008 recession, I saw vast potential. Motorize was born almost immediately.

I opened Motorize during really tough times, knowing the long game was the only game in the motor dealer business. I looked for specialty opportunities, and 2010 delivered the opportunity I needed to invest in: Electric cars (actually, hybrid vehicles until EVs were common enough to focus on exclusively).

I have evolved Motorize over and over to become the ultimate source for used electric vehicles on Vancouver Island. It takes a team to win, and I have been fortunate to have highly valuable team members to help me realize my goals. 2019 was a year of growth: I opened my second location. Motorize Westshore, a retail lot for EVs located on the ‘Colwood Strip’. 2020 saw the opening of the bigger, better Motorize Detail Studio, a facility able to process 75 cars monthly.

I have become a trusted leader in the EV space, and contribute regularly to the Victoria EV Association Q&A sessions. I consult for a broad base of auto industry professionals and organizations who are learning to promote EV adoption and boost EV sales. I am happy to be a key player in the transition to renewable resources by selling EVs.

If you’re involved with EVs or would like to be, let’s connect. I am available for speaking engagements, consulting, and to aid with the adoption of EVs.
Sessions

NEWSLETTER

Stay up to date with the latest Fully Charged LIVE announcements, exhibitors and experts

Sign Up