Sam is a professional engineer with a background in Mechatronics Engineering and electric vehicle conversions. Sam founded Potential Motors in 2018 in Eastern Canada to improve how vehicles drive in challenging conditions and leverage the emerging opportunities in software-defined vehicles. Sam has been recognized as Atlantic Canada’s 30 under 30, and one of Canada’s change-makers by the Globe and Mail. Having grown up across Canada, West Africa, and the Middle East Sam has a passion for adventure and sustainability that drives the work being done at Potential Motors.